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Hot Trends: Top 10 Beauty Products to Explode in 2024

by Corinne Rivera

Hello Forecasters, 

Welcome back to the Inflection Point.

With holidays just around the corner, we wanted to try something new — a roundup of products set to explode in 2024

Some are trends we predicted years ago; hello, Bakuchoil! Others are set to hit the mainstream in the coming months. 

Either way, we're offering a ranked list of:

• beauty & hair products generating significant consumer buzz

• insights on where customers are talking about them

• related product conversations

Let's get into it. 

But first, how cute is this $4,200 Dior Advent Calendar?

We digress.

#1 Rosemary Shampoo

Impact Score: + 9716%

Microtends:

Associated consumer conversations

  1. Scalp Circulation
  2. Anti-Inflammatory
  3. Aromatic

Narrative Breakdown:

Dominated by consumer search

  • Search: 66.31%
  • News: 18.46%
  • Social: 15.24% (58.5% from I.G, 15% Pinterest, 12.6% WeChat)

Product Highlight:

Aveda Rosemary Shampoo (Impact Score: +4930%)


#2 Snail Mucin

Impact Score: + 9709%

Microtends:

Associated consumer conversations

  1. Lightweight Essense
  2. Sensitive Skin
  3. Elasticity

Narrative Breakdown:

Dominated by consumer search

  • Search: 63.14%
  • Social: 23.96% (43.4% I.G, 29.8% Reddit, 23% TikTok)
  • News: 12.9%

Product Highlight:

COSRX Snail Mucin Products (Impact Score +9751%)


#3 Tranexamic Acid Serum

Impact Score: + 8655%

Microtends:

Associated consumer conversations

  1. Discoloration Serum
  2. Cell Regrowth
  3. Skin Barrier

Narrative Breakdown:

Dominated by consumer search

  • Search: 85.97%
  • News: 7.94%
  • Social: 6.08 % (59.9% I.G, 22% Reddit, 10.6% TikTok)

Product Highlight:

Minimalist Tranexamine 03% (Impact Score: +5711%)


#4 Ceramide Vitamin C Sunscreen

Impact Score: + 7686%

Microtends:

Associated consumer conversations

  1. Melanin
  2. Antioxidative
  3. Barrier Protection

Narrative Breakdown:

Dominated by consumer search

  • Search: 81.81%
  • News: 15.71%
  • Social: 2.48% (90% I.G, 6.8% Reddit, 1.7% Pinterest)

Product Highlight:

Dr. Sheth's Ceramide & Vitamin C Sunscreen (Impact Score: +3900%)


#5 Tinted Serum

Impact Score: + 7516%

Microtends:

Associated consumer conversations

  1. UVB/UVC
  2. Non-Nano Zinc Oxide
  3. Mineral Dewy Coverage

Narrative Breakdown:

Dominated by consumer search

  • Search: 54.57%
  • News: 29.9%
  • Social: 15.52% (32% I.G, 32% TikTok, 26.1% Reddit)

Product Highlight:

ILIA Super Tint Serum (Impact Score: +2364%)


#6 Spermidine Supplement

Impact Score: + 7357%

Microtends:

Associated consumer conversations

  1. Hair Loss
  2. Metabolomic
  3. Healthy Fat Loss

Narrative Breakdown:

Dominated by consumer search

  • Search: 96.04%
  • News: 3.94%
  • Social: 0.02 (80 % Reddit)

Product Highlight:

Purovitalis Spermidine Supplement (Impact Score: +9026%)


#7 Phyto Mucin

Impact Score: + 7081%

Microtends:

Associated consumer conversations

  1. Vegan Beauty
  2. Inflammation
  3. Skin Plumping

Narrative Breakdown:

Dominated by consumer search

  • Search: 99.74%
  • News: 0.24%
  • Social: 0.02 (Reddit)

Product Highlight:

JAYJUN Okra Phyto Mucin (Impact Score: +9286%)


#8 Bakuchoil

Impact Score: + 3188%

Microtends:

Associated consumer conversations

  1. Hyperpigmentation
  2. Retinol Alternative
  3. Wrinkles

Narrative Breakdown:

Dominated by consumer search

  • Search: 61.11%
  • News: 25.9%
  • Social: 12.99% (50.6% I.G, 17.2% TikTok, 15.8% Pinterest)

Product Highlight:

OGEE Bakuchoil 2% (Impact Score: + 267%)


#9 Colostrum

Impact Score: + 2003%

Microtends:

Associated consumer conversations

  1. Recovery Muscle Growth
  2. Intestinal Flora
  3. Immunity

Narrative Breakdown:

Dominated by consumer search

  • Search: 52.09%
  • News: 36.7%
  • Social: 7.75% (71% I.G, 8.6% TikTok, 8.6% Reddit)
  • Science: 3.47%

Product Highlight:

ARMRA Colostrum (Impact Score: +9638%)


#10 Hair Peptide Serum

Impact Score: + 738%

Microtends:

Associated consumer conversations

  1. Lightweight Non-Greasy
  2. Night Routine
  3. Hair Density

Narrative Breakdown:

Dominated by consumer search

  • Search: 64.73%
  • News: 31.45%
  • Social: 3.83% (85.1% I.G, 6.6% TikTok, 4.5% Reddit)

Product Highlight:

Act + Acre 3% Stem Cell Peptide Scalp Treatment (Impact Score: + 1171%)


That's all we got for now.

Thanks for spending time with us on this week's Inflection Point. We'll see you next time.

Curious about how we research? Drop us a line. We'd love to hear from you!

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