Hello Forecasters,
Welcome back to the Inflection Point.
With holidays just around the corner, we wanted to try something new — a roundup of products set to explode in 2024.
Some are trends we predicted years ago; hello, Bakuchoil! Others are set to hit the mainstream in the coming months.
Either way, we're offering a ranked list of:
• beauty & hair products generating significant consumer buzz
• insights on where customers are talking about them
• related product conversations
Let's get into it.
But first, how cute is this $4,200 Dior Advent Calendar?
We digress.
#1 Rosemary Shampoo
Impact Score: + 9716%
Microtends:
Associated consumer conversations
- Scalp Circulation
- Anti-Inflammatory
- Aromatic
Narrative Breakdown:
Dominated by consumer search
- Search: 66.31%
- News: 18.46%
- Social: 15.24% (58.5% from I.G, 15% Pinterest, 12.6% WeChat)
Product Highlight:
Aveda Rosemary Shampoo (Impact Score: +4930%)
#2 Snail Mucin
Impact Score: + 9709%
Microtends:
Associated consumer conversations
- Lightweight Essense
- Sensitive Skin
- Elasticity
Narrative Breakdown:
Dominated by consumer search
- Search: 63.14%
- Social: 23.96% (43.4% I.G, 29.8% Reddit, 23% TikTok)
- News: 12.9%
Product Highlight:
COSRX Snail Mucin Products (Impact Score +9751%)
#3 Tranexamic Acid Serum
Impact Score: + 8655%
Microtends:
Associated consumer conversations
- Discoloration Serum
- Cell Regrowth
- Skin Barrier
Narrative Breakdown:
Dominated by consumer search
- Search: 85.97%
- News: 7.94%
- Social: 6.08 % (59.9% I.G, 22% Reddit, 10.6% TikTok)
Product Highlight:
Minimalist Tranexamine 03% (Impact Score: +5711%)
#4 Ceramide Vitamin C Sunscreen
Impact Score: + 7686%
Microtends:
Associated consumer conversations
- Melanin
- Antioxidative
- Barrier Protection
Narrative Breakdown:
Dominated by consumer search
- Search: 81.81%
- News: 15.71%
- Social: 2.48% (90% I.G, 6.8% Reddit, 1.7% Pinterest)
Product Highlight:
Dr. Sheth's Ceramide & Vitamin C Sunscreen (Impact Score: +3900%)
#5 Tinted Serum
Impact Score: + 7516%
Microtends:
Associated consumer conversations
- UVB/UVC
- Non-Nano Zinc Oxide
- Mineral Dewy Coverage
Narrative Breakdown:
Dominated by consumer search
- Search: 54.57%
- News: 29.9%
- Social: 15.52% (32% I.G, 32% TikTok, 26.1% Reddit)
Product Highlight:
ILIA Super Tint Serum (Impact Score: +2364%)
#6 Spermidine Supplement
Impact Score: + 7357%
Microtends:
Associated consumer conversations
- Hair Loss
- Metabolomic
- Healthy Fat Loss
Narrative Breakdown:
Dominated by consumer search
- Search: 96.04%
- News: 3.94%
- Social: 0.02 (80 % Reddit)
Product Highlight:
Purovitalis Spermidine Supplement (Impact Score: +9026%)
#7 Phyto Mucin
Impact Score: + 7081%
Microtends:
Associated consumer conversations
- Vegan Beauty
- Inflammation
- Skin Plumping
Narrative Breakdown:
Dominated by consumer search
- Search: 99.74%
- News: 0.24%
- Social: 0.02 (Reddit)
Product Highlight:
JAYJUN Okra Phyto Mucin (Impact Score: +9286%)
#8 Bakuchoil
Impact Score: + 3188%
Microtends:
Associated consumer conversations
- Hyperpigmentation
- Retinol Alternative
- Wrinkles
Narrative Breakdown:
Dominated by consumer search
- Search: 61.11%
- News: 25.9%
- Social: 12.99% (50.6% I.G, 17.2% TikTok, 15.8% Pinterest)
Product Highlight:
OGEE Bakuchoil 2% (Impact Score: + 267%)
#9 Colostrum
Impact Score: + 2003%
Microtends:
Associated consumer conversations
- Recovery Muscle Growth
- Intestinal Flora
- Immunity
Narrative Breakdown:
Dominated by consumer search
- Search: 52.09%
- News: 36.7%
- Social: 7.75% (71% I.G, 8.6% TikTok, 8.6% Reddit)
- Science: 3.47%
Product Highlight:
ARMRA Colostrum (Impact Score: +9638%)
#10 Hair Peptide Serum
Impact Score: + 738%
Microtends:
Associated consumer conversations
- Lightweight Non-Greasy
- Night Routine
- Hair Density
Narrative Breakdown:
Dominated by consumer search
- Search: 64.73%
- News: 31.45%
- Social: 3.83% (85.1% I.G, 6.6% TikTok, 4.5% Reddit)
Product Highlight:
Act + Acre 3% Stem Cell Peptide Scalp Treatment (Impact Score: + 1171%)
That's all we got for now.
Thanks for spending time with us on this week's Inflection Point. We'll see you next time.
Curious about how we research? Drop us a line. We'd love to hear from you!