Hello Forecasters,
Welcome back to the Inflection Point.
You asked for it, so we're dishing it out.
Here's another round-up of products consumers are buzzing about.
No, we don't have affiliate links.
And no, this isn't some advertising venture. We're just obsessed with consumer insights.
Our lists don't just reflect the latest hashtag or Google trend. Instead, we're bringing you insights derived from millions of consumer signals.
Let's dive in.
#1 EveryHuman Algorithmic Perfumery
Impact Score: + 9767%
Microtends:
Associated consumer conversations
- Sensory AI
- AI Perfume
- Personalized Scent
According to the 2024 Instagram Trend Talk Report:
Fragrance creators are on the rise, as over 1/4 of Gen Z plan to express themselves by discovering a signature scent in 2024.
Narrative Breakdown:
Dominated by consumer search
- Search: 99.69%
- News: 0.31%
Product Highlight: EveryHuman
#2 Plump Primer
Impact Score: +9731%
Microtends:
Associated consumer conversations
- Hyaluronic Acid Moisturizer
- Eyeshadow Palette
- Serum
Narrative Breakdown:
Dominated by consumer search
- Search: 75.77%
- News: 17.21%
- Social: 7.03% (79.9% I.G, 13.1% TikTok, 4% Reddit)
Product Highlight: NYX Plump Right Back
#3 Botox Serum
Impact Score: + 9281%
Microtends:
Associated consumer conversations
- Hyaluronic Acid
- Retinol Serum
- Argireline
Narrative Breakdown:
Dominated by consumer search
- Search: 65.58%
- News: 30%
- Social: 4.43% (69.5% I.G, 11.2% Reddit, 9.5% TikTok 9.1% Pinterest)
Product Highlight: The Ordinary Argireline Solution 10%
#4 Jolie Shower Head
Impact Score: + 9238%
Microtends:
Associated consumer conversations
- Vanity Project
- Subscriptions
- Skin Health
Narrative Breakdown:
Dominated by consumer search
- Search: 95.12%
- News: 4.66%
- Social: 0.22 % (94% TikTok, 4.6% Twitter, 0.8% Reddit)
Product Highlight: Jolie
#5 Perimenopause Test
Impact Score: + 8785%
Microtends:
Associated consumer conversations
- Lipid
- Liver
- Ovarian Cancer
Narrative Breakdown:
Dominated by consumer search
- Search: 80.42%
- News: 13.38%
- Scientific: 4.89%
- Social: 1.31% (90.1% I.G, 7.9% Reddit, 0.8% TikTok)
Product Highlight: Everlywell
#6 Glowing Sunscreen
Impact Score: +4740%
Microtends:
Associated consumer conversations
- Body Oil
- Avobenzone
- Body Sunscreen
Narrative Breakdown:
Dominated by consumer search
- Search: 58.68%
- News: 35.12%
- Social: 6.2% (55.4% I.G, 27% TikTok, 11.6% Pinterest, 5.6% Reddit)
Product Highlight: GlowScreen
#7 Kojic Acid Serum
Impact Score: + 2376%
Microtends:
Associated consumer conversations
- Zinc Sulfate
- Ferulic Acid
- Skin Lightening
Narrative Breakdown:
Dominated by consumer search
- Search: 85.82%
- News: 9.86%
- Social: 4.32% (82.7% I.G, 6.7% Reddit, 6.1% Pinterest, 4.2% TikTok)
Product Highlight: La Roche Posay
#8 Chunky Earrings
Impact Score: + 1986%
Microtends:
Associated consumer conversations
- Chunky Gold Pearl Cleopatra
- Chunky Silver Chain
- Gypsy Gift
Narrative Breakdown:
Dominated by news
- News: 56.38%
- Search: 39.82%
- Social: 3.81% (73.7% I.G, 14% Pinterest, 8.7% TikTok, 2.4 Reddit )
Product Highlight: Chunky Doune Hoops
#9 Hyaluronic Acid Moisturizer
Impact Score: +1491%
Microtends:
Associated consumer conversations
- Synthetic Fragrance-Free
- Barbadensis Leaf Juice
- Collagen Retinol
Narrative Breakdown:
Dominated by news
- News: 45.31%
- Search: 35.54%
- Social: 19.11% (41.5% Reddit, 25.6% I.G, 17.4% TikTok, 15% Pinterest)
- Science: 0.04%
Product Highlight: Hydro Boost
#10 COSRX Snail Essense
Impact Score: +824%
Microtends:
Associated consumer conversations
- Lightweight Serum
- Lightweight Gel
- Korean Skin
Narrative Breakdown:
Dominated by consumer search
- Search: 90.56%
- News: 5.43%
- Social: 4.01% (64.2% I.G, 14.4% Reddit, 14% TikTok, 7.4% Pinterest)
Product Highlight: Advanced Snail 96 Mucin
That's all we got for now.
Thanks for spending time with us on this week's Inflection Point. We'll see you next time.
Curious about how we research? Drop us a line. We'd love to hear from you!