The Inflection Point

Hot Trends: K-Beauty Edition

Corinne Rivera -

Hello Forecasters,

Welcome back to the Inflection Point.

You asked for it, so we're dishing it out.

Another round-up of products consumers are buzzing about.

No, we don't have affiliate links.

And no, this isn't some advertising venture. We're just obsessed with consumer insights.

Let's dive in.

#1 Torriden Toner

Impact Score: + 9729%

Microtends:

Associated consumer conversations

  1. Dirt and Oil
  2. Malachite Extract
  3. Brightening Toner

Narrative Breakdown:

Dominated by consumer search

  • Search: 84.54%
  • Scientific: 14.17%
  • Social: 1.16% (41.9% Reddit, 38.2% TikTok, 19.9 Pinterest) 
  • News: 0.13%

#2 ILSO Natural Mild Clear Nose Pack

Impact Score: +9722%

Microtends:

Associated consumer conversations

  1. Sebum
  2. Non-irritating 
  3. Sensitive Skin

Narrative Breakdown:

Dominated by consumer search

  • Search: 99.98%
  • News: 0.02%

#3 Beauty of Joseon Rice Serum 

Impact Score: + 9712%

Microtends:

Associated consumer conversations

  1. Sun Relief
  2. Birch Juice 
  3. Hyperpigmentation Serum

Narrative Breakdown:

Dominated by consumer search

  • Search: 98.47%
  • Social: 1.47% (42.2% IG, 28.3% Reddit, 22.9% TikTok, 6.6% Pinterest)
  • News: 0.07%

#4 Round Lab Birch Tree Sunscreen 

Impact Score: + 9709%

Microtends:

Associated consumer conversations

  1. Cica
  2. Mugwort
  3. Centella Asiatica

Narrative Breakdown:

Dominated by consumer search

  • Search: 98.77%
  • Social: 4.32% (66.8% TikTok, 33.2% Reddit)
  • News: 0.35%

#5 Abib Heartleaf Spot Pad Calming Touch 

Impact Score: + 9700%

Microtends:

Associated consumer conversations

  1. Toner Pad
  2. Collagen Ampoule
  3. Niacinamide Vitamin 

Narrative Breakdown:

Dominated by consumer search

  • Search: 99.17%
  • Social: 0.76% (79.7% I.G, 20% Pinterest, 0.03% Reddit)
  • News: 0.07%

#6 Skinfood Carrot Carotene Calming Water Pad

Impact Score: + 9537%

Microtends:

Associated consumer conversations

  1. Heartleaf
  2. Acne Pore
  3. Honey Propolis

Narrative Breakdown:

Dominated by consumer search

  • Search: 99.79%
  • Social: 0.11% (99.2% I.G, 0.8%)

#7 Yadah Cactus Toner Pads

Impact Score: + 9474%

Microtends:

Associated consumer conversations

  1. Anti-Aging
  2. Centella Asiatica
  3. Jeju Prickly Pear Cactus Stem

Narrative Breakdown:

Dominated by consumer search

  • Search: 99.99%
  • News: 0.01%

#8 Numbuzin No.5 Glutathione Serum

Impact Score: + 6280%

Microtends:

Associated consumer conversations

  1. Vitamin C
  2. Acne Scars
  3. Hyperpigmentation 

Narrative Breakdown:

Dominated by scientific 

  • Scientific: 51.14%
  • Search: 48.84%
  • News: 0.01%

#9 Mediheal Tea Tree Essential Mask 

Impact Score: + 6282%

Microtends:

Associated consumer conversations

  1. Blemish Prone Skin
  2. Cheek Redness
  3. Glow

Narrative Breakdown:

Dominated by search

  • Search: 99.94%
  • News: 0.49%
  • Social: 0.01% (100% Reddit)

#10 Anua Heartleaf Soothing Toner

Impact Score: + 3467%

Microtends:

Associated consumer conversations

  1. Post Sun Hydration 
  2. Ginseng Serum 
  3. Miracle Toner

Narrative Breakdown:

Dominated by consumer search

  • Search: 96.48%
  • Social: 3.05% ( 61.1% TikTok, 26.8% IG, 6.9% Reddit, 5.3% Pinterest)
  • News: 0.47%

That's all we got for now.

Thanks for spending time with us on this week's Inflection Point. We'll see you next time.

Curious about how we research? Drop us a line.

We'd love to hear from you!