Hot Trends: K-Beauty Edition

Hello Forecasters,

Welcome back to the Inflection Point.

You asked for it, so we're dishing it out.

Another round-up of products consumers are buzzing about.

No, we don't have affiliate links.

And no, this isn't some advertising venture. We're just obsessed with consumer insights.

Let's dive in.

#1 Torriden Toner

Impact Score: + 9729%

Microtends:

Associated consumer conversations

1. Dirt and Oil
2. Malachite Extract
3. Brightening Toner

Narrative Breakdown:

Dominated by consumer search

• Search: 84.54%
• Scientific: 14.17%
• Social: 1.16% (41.9% Reddit, 38.2% TikTok, 19.9 Pinterest) 
• News: 0.13%

Related Products: Torriden Dive-In Low Molecular Hyaluronic Acid Mask

#2 ILSO Natural Mild Clear Nose Pack

Impact Score: +9722%

Microtends:

Associated consumer conversations

1. Sebum
2. Non-irritating 
3. Sensitive Skin

Narrative Breakdown:

Dominated by consumer search

• Search: 99.98%
• News: 0.02%

#3 Beauty of Joseon Rice Serum 

Impact Score: + 9712%

Microtends:

Associated consumer conversations

1. Sun Relief
2. Birch Juice 
3. Hyperpigmentation Serum

Narrative Breakdown:

Dominated by consumer search

• Search: 98.47%
• Social: 1.47% (42.2% IG, 28.3% Reddit, 22.9% TikTok, 6.6% Pinterest)
• News: 0.07%

#4 Round Lab Birch Tree Sunscreen 

Impact Score: + 9709%

Microtends:

Associated consumer conversations

1. Cica
2. Mugwort
3. Centella Asiatica

Narrative Breakdown:

Dominated by consumer search

• Search: 98.77%
• Social: 4.32% (66.8% TikTok, 33.2% Reddit)
• News: 0.35%

#5 Abib Heartleaf Spot Pad Calming Touch 

Impact Score: + 9700%

Microtends:

Associated consumer conversations

1. Toner Pad
2. Collagen Ampoule
3. Niacinamide Vitamin 

Narrative Breakdown:

Dominated by consumer search

• Search: 99.17%
• Social: 0.76% (79.7% I.G, 20% Pinterest, 0.03% Reddit)
• News: 0.07%

#6 Skinfood Carrot Carotene Calming Water Pad

Impact Score: + 9537%

Microtends:

Associated consumer conversations

1. Heartleaf
2. Acne Pore
3. Honey Propolis

Narrative Breakdown:

Dominated by consumer search

• Search: 99.79%
• Social: 0.11% (99.2% I.G, 0.8%)

#7 Yadah Cactus Toner Pads

Impact Score: + 9474%

Microtends:

Associated consumer conversations

1. Anti-Aging
2. Centella Asiatica
3. Jeju Prickly Pear Cactus Stem

Narrative Breakdown:

Dominated by consumer search

• Search: 99.99%
• News: 0.01%

#8 Numbuzin No.5 Glutathione Serum

Impact Score: + 6280%

Microtends:

Associated consumer conversations

1. Vitamin C
2. Acne Scars
3. Hyperpigmentation 

Narrative Breakdown:

Dominated by scientific 

• Scientific: 51.14%
• Search: 48.84%
• News: 0.01%

#9 Mediheal Tea Tree Essential Mask 

Impact Score: + 6282%

Microtends:

Associated consumer conversations

1. Blemish Prone Skin
2. Cheek Redness
3. Glow

Narrative Breakdown:

Dominated by search

• Search: 99.94%
• News: 0.49%
• Social: 0.01% (100% Reddit)

#10 Anua Heartleaf Soothing Toner

Impact Score: + 3467%

Microtends:

Associated consumer conversations

1. Post Sun Hydration 
2. Ginseng Serum 
3. Miracle Toner

Narrative Breakdown:

Dominated by consumer search

• Search: 96.48%
• Social: 3.05% ( 61.1% TikTok, 26.8% IG, 6.9% Reddit, 5.3% Pinterest)
• News: 0.47%

That's all we got for now.

Thanks for spending time with us on this week's Inflection Point. We'll see you next time.

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