Hello Forecasters,
Welcome back to the Inflection Point.
This week, we're covering the 'discreet chic' trend.
TLDR;
- The rise of 'quiet luxury' has made understated elegance, quality materials, and timeless designs the new status symbols.
- Sheer, lace, fringe, leather, long skirts, bows, and tailored suits dominate the catwalks.
- Olive greens, reds, and leopard prints are this season's palettes.
- Prepare to see preppy tweed, tartan, and structured pea coats making a comeback— yes, it's giving Bridgerton ‘English country weekend.'
Goodbye, flashy campaigns; hello, "real" luxury.
"Real opposed to fantastical, fashion is the unifying message of the new season" - Vogue.
Luxury brands are connecting with the next generation of consumers by embracing the mundane.
Gen Z are OVER:
- Flashy campaigns
- Unattainable lifestyles
The NEW vibe:
- Marketing the everyday, relatable, and boring as 'cool.'
So, why the shift?
The rise of 'discreet chic' is a response to broader cultural shifts towards minimalism, sustainability, and authenticity — as well as changing attitudes towards status and wealth.
Over the past decade, the increased cultural desire for simplicity, decluttering, and mindfulness has influenced consumers to value fewer, high-quality items over large quantities of ostentatious goods.
A more deliberate approach to luxury has shifted the focus to craftsmanship and timeless style rather than overt displays of wealth.
Economic uncertainty and recession fears play a role.
Ostentatious displays of wealth can be perceived as tone-deaf during economic instability.
As inequalities become more visible, the cultural backlash against excess and wastefulness renders flashy displays of wealth socially irresponsible or out of touch with global challenges.
Quiet luxury also aligns with the principles of sustainability.
Consumers are seeking products that reflect their values. In an era of mass production and fast fashion, there is a renewed appreciation for authenticity, individuality, and enduring quality. Shein hauls and Temu Tik-Tok trends are the opposite of the discreet chic mentality.
The rise of social media has shifted the power from brands to consumers.
With more influence over trends and brand perception, consumers are more discerning and informed, valuing quality and story over brand names.
A post-pandemic mindset and clean girl aesthetic tie into the discreet chic trend.
During COVID, loungewear became uniform. Comfort and simplicity took center stage, and brands began to mirror that shift.
Viral trends prioritizing minimal makeup, effortless style, and well-being align perfectly with the 'boring' luxury aesthetic.
It's all about making the ordinary feel extraordinary and finding beauty in the mundane.
The decline in the dominance of logo-centric luxury and a rise in brands prioritizing craftsmanship, heritage, and understated elegance are at the core of this fashion shift.
The brands leading the discreet chic trend and forecast to rise in consumer interest over the next year are:
Is boring the new black?
Not quite.
NWO.ai reviewed all the latest fashion trends from Milan Fashion Week to see which ones will continue to rise.
Here are 14 trends forecast to explode in Fall 2024.
1) Leopard Print
Michael Kores
2) Sheer Skirts
Chanel
3) Tailored Suits
Saint Laurent
4) Pleated Maxi Skirt
Bottega Veneta
5) Preppy Style
Miu Miu
Prada
6) Bow Ribbon
Balmain
7) Academia Style
Loewe
Tommy Hilfiger
8) Lace Trim
Gucci
9) Minimal Chic
Ferragamo
Brunello Cucinelli
10) Olive Green Clothing
Chloe
11) Tartan Pattern
Carolina Herrera
Christian Dior
12) Cropped Jacket
Schiaparelli
Tods
13) Fringe Trim
Louis Vuitton
Valentino
14) Lingerie Style
Bottega Veneta
Nensi Dojaka
Dolce & Gabbana
While there were countless other reported trends, such as:
- Mod Style
- Motto Jacket
- Wrapped Cape
- Brown Fur Coats
- Funnel Neck Style
- Exaggerated Collar
- Cable Knit Sweaters
- Cropped Puffy Jacket
And so much more…
We wanted to report on the trends that consumers are genuinely hyped about.
Ok, that’s all we’ve got for now.
Thanks for spending time with us on this week’s Inflection Point.
We’ll see you next time.