The Inflection Point

Hot Trends: Top 10 Beauty Products to Explode in 2024

Corinne Rivera -

Hello Forecasters, 

Welcome back to the Inflection Point.

With holidays just around the corner, we wanted to try something new — a roundup of products set to explode in 2024. 

Some are trends we predicted years ago; hello, Bakuchoil! Others are set to hit the mainstream in the coming months. 

Either way, we're offering a ranked list of:

• beauty & hair products generating significant consumer buzz

• insights on where customers are talking about them

• related product conversations

Let's get into it. 

But first, how cute is this $4,200 Dior Advent Calendar?

We digress.

#1 Rosemary Shampoo

Impact Score: + 9716%

Microtends:

Associated consumer conversations

  1. Scalp Circulation
  2. Anti-Inflammatory
  3. Aromatic

Narrative Breakdown:

Dominated by consumer search

  • Search: 66.31%
  • News: 18.46%
  • Social: 15.24% (58.5% from I.G, 15% Pinterest, 12.6% WeChat)

Product Highlight:

Aveda Rosemary Shampoo (Impact Score: +4930%)

#2 Snail Mucin

Impact Score: + 9709%

Microtends:

Associated consumer conversations

  1. Lightweight Essense
  2. Sensitive Skin
  3. Elasticity

Narrative Breakdown:

Dominated by consumer search

  • Search: 63.14%
  • Social: 23.96% (43.4% I.G, 29.8% Reddit, 23% TikTok)
  • News: 12.9%

Product Highlight:

COSRX Snail Mucin Products (Impact Score +9751%)

#3 Tranexamic Acid Serum

Impact Score: + 8655%

Microtends:

Associated consumer conversations

  1. Discoloration Serum
  2. Cell Regrowth
  3. Skin Barrier

Narrative Breakdown:

Dominated by consumer search

  • Search: 85.97%
  • News: 7.94%
  • Social: 6.08 % (59.9% I.G, 22% Reddit, 10.6% TikTok)

Product Highlight:

Minimalist Tranexamine 03% (Impact Score: +5711%)

#4 Ceramide Vitamin C Sunscreen

Impact Score: + 7686%

Microtends:

Associated consumer conversations

  1. Melanin
  2. Antioxidative
  3. Barrier Protection

Narrative Breakdown:

Dominated by consumer search

  • Search: 81.81%
  • News: 15.71%
  • Social: 2.48% (90% I.G, 6.8% Reddit, 1.7% Pinterest)

Product Highlight:

Dr. Sheth's Ceramide & Vitamin C Sunscreen (Impact Score: +3900%)

#5 Tinted Serum

Impact Score: + 7516%

Microtends:

Associated consumer conversations

  1. UVB/UVC
  2. Non-Nano Zinc Oxide
  3. Mineral Dewy Coverage

Narrative Breakdown:

Dominated by consumer search

  • Search: 54.57%
  • News: 29.9%
  • Social: 15.52% (32% I.G, 32% TikTok, 26.1% Reddit)

Product Highlight:

ILIA Super Tint Serum (Impact Score: +2364%)

#6 Spermidine Supplement

Impact Score: + 7357%

Microtends:

Associated consumer conversations

  1. Hair Loss
  2. Metabolomic
  3. Healthy Fat Loss

Narrative Breakdown:

Dominated by consumer search

  • Search: 96.04%
  • News: 3.94%
  • Social: 0.02 (80 % Reddit)

Product Highlight:

Purovitalis Spermidine Supplement (Impact Score: +9026%)

#7 Phyto Mucin

Impact Score: + 7081%

Microtends:

Associated consumer conversations

  1. Vegan Beauty
  2. Inflammation
  3. Skin Plumping

Narrative Breakdown:

Dominated by consumer search

  • Search: 99.74%
  • News: 0.24%
  • Social: 0.02 (Reddit)

Product Highlight:

JAYJUN Okra Phyto Mucin (Impact Score: +9286%)

#8 Bakuchoil

Impact Score: + 3188%

Microtends:

Associated consumer conversations

  1. Hyperpigmentation
  2. Retinol Alternative
  3. Wrinkles

Narrative Breakdown:

Dominated by consumer search

  • Search: 61.11%
  • News: 25.9%
  • Social: 12.99% (50.6% I.G, 17.2% TikTok, 15.8% Pinterest)

Product Highlight:

OGEE Bakuchoil 2% (Impact Score: + 267%)

#9 Colostrum

Impact Score: + 2003%

Microtends:

Associated consumer conversations

  1. Recovery Muscle Growth
  2. Intestinal Flora
  3. Immunity

Narrative Breakdown:

Dominated by consumer search

  • Search: 52.09%
  • News: 36.7%
  • Social: 7.75% (71% I.G, 8.6% TikTok, 8.6% Reddit)
  • Science: 3.47%

Product Highlight:

ARMRA Colostrum (Impact Score: +9638%)

#10 Hair Peptide Serum

Impact Score: + 738%

Microtends:

Associated consumer conversations

  1. Lightweight Non-Greasy
  2. Night Routine
  3. Hair Density

Narrative Breakdown:

Dominated by consumer search

  • Search: 64.73%
  • News: 31.45%
  • Social: 3.83% (85.1% I.G, 6.6% TikTok, 4.5% Reddit)

Product Highlight:

Act + Acre 3% Stem Cell Peptide Scalp Treatment (Impact Score: + 1171%)

That's all we got for now.

Thanks for spending time with us on this week's Inflection Point. We'll see you next time.

Curious about how we research? Drop us a line. We'd love to hear from you!